I never would have imagined that I would be listing Google advertising among my favorite features.
Google’s approach to ads is similar to its approach to search results: the ads must deliver useful links, or the ads are removed.
- Ads must be relevant to your search.
- Ads must not distract (no pop-up or flashy ads).
- Sponsored links are clearly identified and kept separate from search results.
Some websites display ads provided by Google that are related to the content of the page.
